Wondering what a word means? Then see if you can find it listed below. All of the entries have to do with internet marketing. Want me to add something? Just tell me. Have a great day. -Edward Brown
Entries
HYIP- An online investment program, promising high returns (usually in upwards of 1% per day or more.)
Adwords- Google.com's advertising program. You submit your ad to them, and then pay them everytime someone clicks on it.
Autosurf- A program where you surf around on other peoples websites and in exchange get quality, targeted traffic, or sometimes money.
Affiliate - the publisher/salesperson in an affiliate marketing relationship.
affiliate directory - a categorized listing of affiliate programs.
affiliate forum - an online community where visitors may read and post topics related to affiliate marketing.
affiliate fraud - bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.
affiliate marketing - revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
affiliate merchant - the advertiser in an affiliate marketing relationship.
affiliate network - a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.
affiliate software - software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
exclusivity - contract term in which one party grants another party sole rights with regard to a particular business function.
payment threshold - the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
return days - the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.
super affiliate - an affiliate capable of generating a significant percentage of an affiliate program's activity.
two-tier affiliate program - affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
email - the transmission of computer-based messages over telecommunication technology.
email marketing - the promotion of products or services via email.
ezine - an electronic magazine, whether delivered via a Web site or an email newsletter.
ezine directory - directory of electronic magazines, typically of the email variety.
HTML email - email that is formatted using Hypertext Markup Language, as opposed to plain text email.
opt-in email - email that is explicitly requested by the recipient.
pass-along rate - the percentage of people who pass on a message or file.
permission marketing - marketing centered around obtaining customer consent to receive information from a company.
Sig (or signature)- a short block of text at the end of a message identifying the sender and providing additional information about them.
viral marketing - marketing phenomenon that facilitates and encourages people to pass along a marketing message.
description tag - an HTML tag used by Web page authors to provide a description for search engine listings.
doorway domain - a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
doorway page - a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
invisible Web - the portion of the Web not accessible through Web search engines.
keyword - a word used in a performing a search.
keyword density - keywords as a percentage of indexable text words.
keyword research - the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
keywords tag - META tag used to help define the primary keywords of a Web page.
link popularity - a measure of the quantity and quality of sites that link to your site.
link text - the text contained in (and sometimes near) a hyperlink.
log file - file that records the activity on a Web server.
manual submission - adding a URL to the search engines individually by hand.
meta tag generator - tool that will output META tags based on input page information.
meta tags - tags to describe various aspects about a Web page.
pay per click search engine - search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing.
search engine optimization (SEO)- the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
search engine submission - the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
search spy - a perpetually refreshing page that provides a real-time view of actual Web searches.
title tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
top 10 - the top ten search engine results for a particular search term.
URL - location of a resource on the Internet.
volunteer directory - a Web directory staffed primarily by unpaid volunteer editors.
Abbreviations?
AJ - Ask Jeeves
AOL - America Online
ASP - Application Service Provider
AV - AltaVista
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
CPS - Cost Per Sale
CTR - Click-Through Rate
DH - Direct Hit
FFA - Free-For-All Link List
HB - HotBot
IM - Instant Messaging
INK - Inktomi
LS - LookSmart
MSN - Microsoft Network
NL - Northert Light
NSI - Network Solutions
PFI - Pay For Inclusion
PFP - Pay For Performance
PPC - Pay Per Click
PPCSE - Pay Per Click Search Engine
PPL - Pay Per Lead
PPS - Pay Per Sale
PV - Page View
RON - Run Of Network
ROS - Run Of Site
SEO - Search Engine Optimization
SEP - Search Engine Positioning
UV - Unique Visitor
WWW - World Wide Web
Y! - Yahoo!