Wondering what a word means? Then see if you can find it listed below. All of the entries have to do with internet marketing. Want me to add something? Just tell me. Have a great day. -Edward Brown

Entries


HYIP- An online investment program, promising high returns (usually in upwards of 1% per day or more.)

Adwords- Google.com's advertising program. You submit your ad to them, and then pay them everytime someone clicks on it.

Autosurf- A program where you surf around on other peoples websites and in exchange get quality, targeted traffic, or sometimes money.

Affiliate - the publisher/salesperson in an affiliate marketing relationship.

affiliate directory - a categorized listing of affiliate programs.

affiliate forum - an online community where visitors may read and post topics related to affiliate marketing.

affiliate fraud - bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

affiliate marketing - revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

affiliate merchant - the advertiser in an affiliate marketing relationship.

affiliate network - a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

affiliate software - software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

exclusivity - contract term in which one party grants another party sole rights with regard to a particular business function.

payment threshold - the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

return days - the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

super affiliate - an affiliate capable of generating a significant percentage of an affiliate program's activity.

two-tier affiliate program - affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

email - the transmission of computer-based messages over telecommunication technology.

email marketing - the promotion of products or services via email.

ezine - an electronic magazine, whether delivered via a Web site or an email newsletter.

ezine directory - directory of electronic magazines, typically of the email variety.

HTML email - email that is formatted using Hypertext Markup Language, as opposed to plain text email.

opt-in email - email that is explicitly requested by the recipient.

pass-along rate - the percentage of people who pass on a message or file.

permission marketing - marketing centered around obtaining customer consent to receive information from a company.

Sig (or signature)- a short block of text at the end of a message identifying the sender and providing additional information about them.

viral marketing - marketing phenomenon that facilitates and encourages people to pass along a marketing message.

description tag - an HTML tag used by Web page authors to provide a description for search engine listings.

doorway domain - a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.

doorway page - a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.

invisible Web - the portion of the Web not accessible through Web search engines.

keyword - a word used in a performing a search.

keyword density - keywords as a percentage of indexable text words.

keyword research - the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

keywords tag - META tag used to help define the primary keywords of a Web page.

link popularity - a measure of the quantity and quality of sites that link to your site.

link text - the text contained in (and sometimes near) a hyperlink.

log file - file that records the activity on a Web server.

manual submission - adding a URL to the search engines individually by hand.

meta tag generator - tool that will output META tags based on input page information.

meta tags - tags to describe various aspects about a Web page.

pay per click search engine - search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing.

search engine optimization (SEO)- the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

search engine submission - the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.

search spy - a perpetually refreshing page that provides a real-time view of actual Web searches.

title tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

top 10 - the top ten search engine results for a particular search term.

URL - location of a resource on the Internet.

volunteer directory - a Web directory staffed primarily by unpaid volunteer editors.

Abbreviations?

AJ - Ask Jeeves

AOL - America Online

ASP - Application Service Provider

AV - AltaVista

B2B - Business to Business

B2C - Business to Consumer

CPA - Cost Per Action

CPC - Cost Per Click

CPS - Cost Per Sale

CTR - Click-Through Rate

DH - Direct Hit

FFA - Free-For-All Link List

HB - HotBot

IM - Instant Messaging

INK - Inktomi

LS - LookSmart

MSN - Microsoft Network

NL - Northert Light

NSI - Network Solutions

PFI - Pay For Inclusion

PFP - Pay For Performance

PPC - Pay Per Click

PPCSE - Pay Per Click Search Engine

PPL - Pay Per Lead

PPS - Pay Per Sale

PV - Page View

RON - Run Of Network

ROS - Run Of Site

SEO - Search Engine Optimization

SEP - Search Engine Positioning

UV - Unique Visitor

WWW - World Wide Web

Y! - Yahoo!

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