Welcome to the blog today, and thanks for visiting.

This post is going to be all about the two best ways to advertise or market your business online. One of them is free, and one of them is paid. One of the main questions that people ask in the IM world (internet marketing, not instant messaging) it whether they should start with pay per click or article marketing. Either way you would be on the right track, but we’ll discuss the pros and cons of each during this article.

ARTICLE MARKETING PROS AND CONS

Pros:

doesn’t cost anything
gain valuable marketing experience
learn to become a pro copywriter
no financial risk

Cons:

some successes are very short term
not as scalable as PPC
time investment


I recommend this for…

Article marketing (and SEO) is for ANYONE that is just getting started in the Internet marketing world or has not yet achieved success online. It doesn’t cost anything and the experience you gain when creating article marketing campaigns is high octane.

You learn about understanding audiences, researching keywords and creating targeted campaigns…all skills that are important with PPC success and are transferable. If you are on a tighter budget or just starting out, I suggest that you start with Article Marketing.

Once you gain experience and have some seed money from your article marketing activities, you can definitely start moving over to PPC. (You can even make money from article marketing by SELLING your articles.)

PAY PER CLICK PROS AND CONS
————————————–

Pros:

more instant results
huge earning potential
more scalable
predictable results

Cons:

risk losing money
more “rules” go into successful campaign. (TRUST ME… THERE ARE TONS OF THEM.)
can be competitive. (Actually, when you’re starting out and don’t know anything, IT WILL BE COMPETITIVE.)


I recommend this for….

PPC marketing is for anyone with a budget that is willing to learn before they “do”. PPC marketers fail when they do not understand how engines like Google Adwords and YSM function OR when they do not research an audience before they promote to them.

PPC results are measurable and anything that can be measured can be improved upon. Additionally, once you become an experienced PPC marketer, each campaign you set-up will become predictable. Once you “get” the formula of PPC success down, you are well on your way to long term income online.
$1000 per day is possible with a SINGLE PPC campaign! You just have to have the right keywords and niche…

PPC is good if you can handle a little risk, but the rewards can far outweigh the risk.
Can you do both?

Absolutely, in fact we recommend it. If you are pure beginner, we recommend starting with article marketing and then transitioning over to PPC once you have some experience. (I use both at the current time, so you could say I’m an intermediate…lol.) If you have some marketing experience and a budget to support a PPC campaign, this could be your starting point. You could then write articles to supplement your traffic. Either way having experience in both will be highly beneficial.

Thanks for reading this article, I hope you enjoyed it!

Don't forget to RSS and Have a great day!

Sincerely,

          Edward Brown
www.edwardsmoneyblog.tk
www.edwardbrowninvestment.tk