The Google Killer Bee hurts like no other. You invest a load of your time and energy into creating a campaign only to see sting you with high bid prices, low rankings, and more often than not, ads that are NOT EVEN BEEN SHOWN!

After 6 years in the Adwords game, I had one of my Adwords campaigns stung by the Google slap for the first time. Boy was it ever a shocker when I looked in this particular campaign to see no clicks because my ads were shut off due to “poor” Quality Score.

I yelled ...


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