The Google Killer Bee hurts like no other. You invest a load of your time and energy into creating a campaign only to see sting you with high bid prices, low rankings, and more often than not, ads that are NOT EVEN BEEN SHOWN!

After 6 years in the Adwords game, I had one of my Adwords campaigns stung by the Google slap for the first time. Boy was it ever a shocker when I looked in this particular campaign to see no clicks because my ads were shut off due to “poor” Quality Score.

I yelled at the computer screen…“What do you mean “low” Quality Score!”

I have relevant ads, a high CTR (over 5% on average), my landing pages were relevant, and I had internal links on my pages.

Any guesses as to what my problem was?

My ad groups were too big!

I am not talking about a huge 500 keyword groups. I thought my ad groups with fewer than 20 keywords were tightly grouped, but apparently Google was de-ranking me for this. Why?

Alright, if Google is going to play this relevance game, I can play just as hard. There comes a point where your campaign cannot be created any better…and the only thing that I could do is tighten my ad groups to the point where they were so targeted, Google could not have any more complaints.

Here is what I did:

I took an ad group like this:

-product1
-product1 review
-does product1 work
-join product1

……and 10 more similar keywords

Then I created a “brand new” campaign and I ripped them apart into smaller ad groups like this:

Group 1:

-review for product1
-product1 review
-product1 reviews
-product1 website review

Group 2:

-buy product1
-join product1
-buy product1 review + make money
-buy product1 website

I kept the ad groups to a size of 5 keywords or less, following a common keyword them. Notice in the first “product1 review” and in the second ad group, “buy” is the common theme.

And then I wrote targeted ads for both groups, including ALL keywords within the ad groups within the ad (this is critical).

Guess what happened?

My ads instantly showed up within the Google paid search results, my keywords obtaining a “great” Quality Score (9/10 most of them), and my new campaign was alive and thriving!

So, even if you are following the rules, Google continues to make things harder for weak advertisers to succeed, and easier for strong advertisers to become massively successful.

Ever since these changes within my campaign, my ads have never been ranked higher and my CTR has exploded (many ad groups over 30% CTR)!!

Here is a little checklist that you need to follow to have a campaign that Google absolutely loves:

1. Relevant keywords (3+ terms in length)
2. Small and tight ad groups (less than 10, ideally less than 5 keywords)
3. Relevant ads (that contain the keywords)
4. Relevant landing pages (that contain the keywords, but doesn’t spam them)
5. Multi-page site

Cover these basis and you are on your way to PPC profits….send the Google bees back to their hive or sick them on your weaker competition!

Hope you enjoyed this and if you are having trouble with your Quality Score, go over the checklist. Chances are you may be doing one or more things slightly wrong!

Have a great day,

Edward Brown

www.edwardbrowninvestment.tk.

www.edwardsmoneyblog.tk